2022 Edition: Merchants are From Mars, Vendors are From Venus - Pt. 1

Fraudology is presented by Sardine.

Following the recent replay of the first edition of the episode titled "Merchants are from Mars, vendors are from Venus" from 2019, several listeners have requested an updated version. Over the last 3 years, a lot has happened to change the merchant/vendor (buyer/seller) relationship within online fraud and Trust & Safety, and Service Providers. The pandemic changed a lot including transaction/account volumes and fraud tactics & methods targeting online companies. VC money was flowing from an endless faucet....and then, within the past few months, has dried up with no promise of when investors will be ready to write more checks. Also due to recent economic downturns, budgets for online companies w/ fraud issues are being cut, with fraud-fighters sighting "Expected to do more with less" as their #1 cause of work stress in Q3 2022.

So, in this first part of the 2022 edition of this episode, Karisse talks about some of the factors that are causing solution providers to be stressed out, and at times, pushy & desperate; and, also why it's not always reasonable to expect a reply to an email from a prospect. She also provides do's & don'ts for content marketing and initial sales emails & calls from vendors to fraud-fighting practitioners.

On Thursday's episode, Karisse will provide more advice for vendors & merchants throughout the 1st 1/2 of the sales cycle.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Mentioned in this episode:

2023-q4-postroll sardine 1