Fraud Strategy Inspiration: Improving "Throughput" by Zooming Out | Shawn Kelly (ex-SeatGeek)

Fraudology is presented by Sardine.

The worst reason to do something is "because it's how it's always been done". -Especially in a landscape that is continually changing & adapting. And, when it comes to fraud, if new ideas or processes are being implemented, chances are you're "inventing the wheel" (starting from zero). That's why it can be so helpful to learn about strategies that have been implemented that resulted in success on several levels.

In this episode of Fraudology, Shawn Kelley, former Director of Payments & Risk for SeatGeek is back, to share two of the out-of-the-box solutions he & his team implemented to solve common problems shared by online fraud teams across industries.

On today's episode, Shawn talks about a revolutionary (but it makes so much sense!) way that he and his team looked at and worked towards greatly improving their customer's experience, ensure the highest percentage of throughput (total revenue), and reduce false positives while improving detection abilities. Even if your company is significantly different than the example provided today, you are sure to be inspired to think differently about the holistic customer journey, and not only "putting out fires" in one part of the customer flow, one at a time.

Shawn will be back on Thursday to share how he turned their manual review process on it's head while not only catching more fraud attempts faster, but by increasing the company's annual profits by 10's of millions of dollars. You won't want to miss it, so subscribe to Fraudology to be alerted as soon as the next episode is out!

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Mentioned in this episode:

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