Episode 206
(Fraudology's 1st Annual) "Survey Says...!" Pt. 1: What Surprised Us Most w/ Shoshana Maraney
Fraudology is presented by Sardine.
The 1st Annual Fraudology Benchmarking survey for e-commerce fraud prevention is now available!
https://resources.forter.com/fraud-fighter/2023-benchmark-report
(No email address or contact info needed to access this report, thanks to the survey Sponsor, Forter!)
Almost 9 months ago, Karisse mentioned on an episode of Fraudology that she has long wanted to provide the industry with a benchmarking survey that asks the questions that would 1. Help fraud leaders do their jobs better (by providing best practices & benchmarks) and 2. Help fraud leaders communicate their jobs better to leadership & other areas of their business.
Thanks to:
- Forter (for sponsoring the survey & for respecting the autonomy of Fraudology to select the questions & write the report to provide the information needed most by the Fraudology community)
- Channel Research (for performing the survey & ensuring it was statistically relevant)
- Shoshana Maraney* (for co-writing the questions & the report, and especially for keeping Karisse on track)
- The 500+ leaders in charge of fraud metrics for e-commerce & B2C Fintechs...
...that wish is now a reality! And Karisse & Shoshana are excited to tell you some of what we learned from the results!
On Part 1 of our conversation about this epic industry-wide survey, they'll talk about:
- All the intention that went into this survey to make it different from those of the past, and why it can be relied upon.
- The roles that were played to get this project done, and why it was important to play to each group's strengths.
- Some of the demographics of the 500+ respondents to this survey
- The outcomes of the survey that surprised Karisse and/or Shoshana! (Some sections of results surprised one, and not the other; other parts surprised them both...until they thought about the reasons behind the answers a little more.)
- The three distinct transitional states that the industry, and individual online companies have/are going through when it comes to their approach towards fraud prevention & revenue retention.
On Thursday's episode, Shoshana will be back to talk more about the survey results, with a focus on the aspects of the survey results that finally provided DATA to back up the assumptions & gut feelings most leaders in fraud have had for years. They'll also share a few of the ways you can use the results of this survey to educate other areas of your business and work to get more resources for your department.
The survey will be ready to download THIS WEEK! Once it's available, the link to download the report for free (without even having to give your contact info, thanks to the sponsor of the survey, Forter!) will be updated here, and in the notes for Thursday's episode.
In addition to her work as the co-collaborator and co-author of the 1st Annual Fraudology Benchmarking Report, Shoshana Maraney is a freelance content creator & expert content marketing consultant for top online fraud prevention technology companies. She is also co-author of "Practical Fraud Prevention" by O'Reilly Publishing. To connect with Shoshana:
https://www.linkedin.com/in/shoshana-karin-maraney-26758736/
Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.
Connect with her on LinkedIn
She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.
Mentioned in this episode:
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