The Best Fraud Strategies Increase Revenue & Add Loyal Customers w/ Jenna Posner @ Snipes USA

Fraudology is presented by Sardine.

On this episode of Fraudology, Karisse is joined by Jenna Posner, Chief Digital Officer of Snipes USA. While most guests on Fraudology are primarily focused on fraud prevention or Trust & Safety, Jenna is in the C-suite, responsible for a much bigger picture that includes sales, marketing, and the entire P &L of Snipes' US e-commerce channel. So, why would someone who has spent their entire career focused on sales and growth care about online fraud?Jenna will answer that question brilliantly. While also talking about:

• The unique world of hype-selling, especially in sneakers & streetwear, and the high cost to revenue & customer loyalty of relying on a fraud provider that isn't equipped to accurately identify good customers or risky behaviors within milliseconds
• Why, despite overseeing the entire e-commerce channel, replacing the existing fraud provider became Jenna's 1st priority; while this wasn't "sexy", the night & day difference, and the returns on that decision gained her a lot of momentum to continue replacing & upgrading technology throughout the business
• How & why Jenna chose the solution that she did for their business, and several of the ways that understanding technology & how it's utilized allowed her to identify an outlier that approached the issue differently, and with more of a focus on increasing sales than only preventing fraud
• Learn from some of the ways that Jenna talks about the impact and value of a strong fraud strategy on the "big picture" and on overall business goals like building a reliable brand, increasing customer loyalty, and increasing revenue opportunities, to be inspired the next time you're speaking to a business leader within your organization

To connect with Jenna Posner (No solicitations please!): https://www.linkedin.com/in/jennaflatemanposner/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Mentioned in this episode:

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