Why Aren't You Measuring False Declines? Insult rates - Pt.1

Fraudology is presented by Sardine.

The 1st Annual Fraudology Benchmarking Survey Report is going to be launched very soon! And Karisse thought that one particular section of the report needs to be talked about, even before the report is published. And that is: The results of the questions surrounding false declines/insult rates

In this episode, Karisse will provide a deep dive into:

• Why false positives are difficult, but critical to measure
• The industry's shocking (but not necessarily surprising) answers about measuring false declines, and how they measure them
• Why having an industry average of false declines is a terrible idea; but measuring them internally is necessary
• Why false declines (especially in the e-commerce sector) have risen by a large margin over the last 12-18 months
• The true cost & impact of each false decline, and why that should matter to you and your organization

It seems like this topic is not discussed enough, or in enough detail for newer fraud leaders to understand why you can never assume that all transactions or accounts that your system or analysts are canceling are true 3rd party fraud. (And let's be honest, does your current provider want to help you identify your insult rate?) But, the cost of not measuring, analyzing, and implementing continual fraud system & process improvements to reduce the number of good customers you are essentially referring to your competitors for life, is too high to ignore.

Next week's Thursday episode, Karisse will talk about the HOW. Now that you know it's critical not allow "perfect to be the enemy of the good" when it comes to measuring false declines, and you've heard how the bulk of the industry is measuring them now, Karisse will share a handful of innovative ways that some enterprise merchants have created a productized way to measure false positives, with little manual effort.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Mentioned in this episode:

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